R & D Cell

Conference

Dr Ranjith P V

1. Sagar, A., Jyothi, A., & Ranjith, P. V. (2025). GenZ prefers cosmetic brands that are focused on sustainability and environmental issues. In Mammadova G. & Sapaev I. (Eds.), BIO. Web. Conf. (Vol. 151). EDP Sciences; Scopus. https://doi.org/10.1051/bioconf/202515104007
2. Kumari, S., Mishra, S., Dhaundiyal, P., Srivastava, M. K., Ranjith, P. V., Goriparthi, R. K., Sainudeen, S., & Srivastava, V. B. (2024). Analysing the Impact of CSR Spending by Big 4 Firms on their Financial Profitability. In Stephen J., Sharma P., Chaba Y., Abraham K.U., Anooj P.K., Mohammad N., Thomas G., & Srikiran S. (Eds.), Int. Conf. Adv. Comput., Control, Telecommun. Technol., ACT (Vol. 2, pp. 2290–2302). Grenze Scientific Society. 85209132081&partnerID=40&md5=be19a3c32658aa714c275c2d7ce7bbd7

Prof. Jayashree Kowtal

1. Tirpude, R., Kowtal, J., Palav, M. R., Ganapa, J. R., Shrivastava, N., & Moholkar, N. (2025). Blockchain-Enabled Financial Reengineering for Sustainable Social Innovation in the Indian IT Industry. Int. Conf. Adv. Comput. Sci., Electr., Electron., Commun. Technol., CE2CT, 986–989. Scopus. https://doi.org/10.1109/CE2CT64011.2025.10941210

Books & Book Chapters

1. 1. Bhanumathi, P., Hemavathi, G. P., Jeevitha, R., & Seema, S. (2025). Digitization and Sustainable Development. In Cutting-Edge Solutions for Advancing Sustainable Development: Exploring Technological Horizons for Sustainability—Part 1 (pp. 63–90). Bentham Science Publishers; Scopus. https://doi.org/10.2174/9789815305548125010006
2. Bhanumathi, P., Jeevitha, R., & Sathish Babu, B. (2025). Generic Framework for AI-Based E-Learning for Employee Training and Quality Learning Experience. In Artificial Intelligence and Machine Learning for Business (pp. 1–18). Apple Academic Press
3. 3. Bhanumathi, P., & Sathish Babu, B. (2025). Synergizing technology and mindfulness in leadership: Enhancing decision-making and well-being in the digital era. In AI-Powered Leadersh.: Transform. Organ. In the Digit. Age (pp. 135–162). IGI Global; Scopus. https://doi.org/10.4018/979-8-3373-1687-1.ch005
4. 4. Gupta, D., Bhanumathi, P., Hemavathi, G. P., & Jayashree, S. (2025). Role of Technology in Enhancing the Work-Life Balance of Lecturers in Management Institutions. In Stud. Syst. Decis. Control (Vol. 568, pp. 15–25). Springer Science and Business Media Deutschland GmbH; Scopus. https://doi.org/10.1007/978-3-031-71526-6_2
5. 5. Gupta, D., Bhanumathi, P., Jyothi, A., & Jayashree, S. (2025). Stress Management Strategies for Postgraduate Students—A Curriculum Integrated Framework. In Stud. Syst. Decis. Control (Vol. 555, pp. 901–913). Springer Science and Business Media Deutschland GmbH; Scopus. https://doi.org/10.1007/978-3-031-67890-5_80
6. 6. Mukherjee, S., Gupta, G., Sen, P., Raj, R., & Agrawal, P. (2025). Replacing internal combustion engine by electric mobility under the application of smart technologies: The game changer in achieving sustainability in supply chain. In Transform. Of supply chain ecosyst.: Technol. Innov. And collab. (pp. 267–280). Emerald Publishing; Scopus. https://doi.org/10.1108/978-1-83549-246-820251016
7. 7. Bhanumathi, P., Hemavathi, P., & Vinodh, T. S. (2024). HR agility: Embracing change in human resource practices. In Mod. Trends and Future Innov. In Hum. Resour. Manag. (pp. 197–238). IGI Global; Scopus. https://doi.org/10.4018/979-8-3693-6402-4.ch007
8. 8. Bhanumathi, P., Naidu, M. A., & Babu, B. S. (2024). Employee Retention Strategies Through Predictive Data Analytics and AI. In Global Pract. On Effe. Talent Acquisition and Retention (pp. 145–168). IGI Global; Scopus. https://doi.org/10.4018/979-8-3693-1938-3.ch009
9. 9. Bhanumathi, P., Jeevitha, R., & Naidu, M. A. (2023). Diversity, equity, and inclusion: Impact on multi-generational workforce engagement and productivity in the post-pandemic era. In Eff. Hum Resour. Manag. In the Multigenerational Workplace (pp. 237–254). IGI Global; Scopus. https://doi.org/10.4018/979-8-3693-2173-7.ch012

Patents

1. Raghavi K Bhujang filed and was granted a patent titled “Processing Apparatus for Customer Relationship Management and Client Engagement” in the field of CRM - UK Design. The application number is 6374291, filed on June 26, 2024, and published on July 3, 2024. Status: Granted.
2. Raghavi K Bhujang, from the Centre for Entrepreneurship, filed a patent titled “AI-Based Resume Writing System” in the field of Computer Science. The application number is 202341059002 A, filed on September 3, 2023, and published on October 6, 2023. The patent status is Active.
3. Dr. P. Bhanumathi also filed a patent titled “AI-Based Resume Writing System” in the field of Computer Science. The application number is 202341059002, filed on September 3, 2023, and published on October 6, 2023. The patent status is Active.
4. A patent titled “Emotional Intelligence Interventions in the Banking Sector” was filed by Dr. P. Bhanumathi in the field of Computer Applications. The application number is 202341035285 A, filed on May 20, 2023, and published on September 1, 2023. Status: Active.
5. Raghavi K Bhujang published another patent titled “Project Management Platform with Artificial Intelligence Integration” under Project Management - Computer Science. The application number is 202341039179.00, filed on June 8, 2023, and published on June 30, 2023. The patent status is Active.
6. A patent titled “Process Optimization in the Software Development Life Cycle” in the field of Communication was filed by Raghavi K Bhujang from the Department of Business Analytics and Data Science. The application number is 202341039235.00, filed on June 8, 2023, and published on June 30, 2023. Status: Active.
7. 7. Raghavi K Bhujang, also from the Department of Business Analytics and Data Science, was granted a patent titled “A System for Determining Noise Types in Microarray Images” in the field of Deep Learning Systems. The document reference number is 2022111011513000DE, filed on November 10, 2022, and published on December 7, 2022. The patent status is Granted.
8. Dr. P. Bhanumathi, from OB & HR, filed a patent titled “Impact of HR Strategy Linkage with Business Strategy on Organizational Effectiveness” in the domain of Computer Applications. The application number is 202241026857 A, filed on May 10, 2022, and published on May 13, 2022. Status: Active.
9. Raghavi K Bhujang, from the Department of Business Analytics and Data Science, published a patent titled “Food Spoilage Detection System Using Artificial Intelligence” in the field of Computer Science Engineering. The application number is 202241023803.00, filed on April 22, 2022, and published on May 6, 2022. The patent status is Active.
10. Dr. P. Bhanumathi, from the OB & HR department, published a patent titled “HR Practices for Determining Implementation in the Banking Sector” in the field of Computer Applications. The application number is 202241010458 A, filed on February 27, 2022, and published on March 4, 2022. The patent status is Active.

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Case Study

Workshops

Certificate Course on Text Analytics with Python for Thematic Analysis

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National Level Faculty Development Programme (FDP) on Data Analysis using R, Power BI, and Smart PLS-SEM

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ReThink: Where Research Meets the Classroom

ReThink is a flagship initiative of the R&D Cell at MSRIM, designed to seamlessly integrate faculty research into academic discourse. This platform provides faculty members with the opportunity to present their published research to students and peers, fostering a dynamic environment of scholarly exchange and intellectual curiosity.

By bridging research with teaching, ReThink cultivates deeper engagement, enhances critical thinking, and enables the practical application of academic insights in the classroom. This initiative not only highlights the research expertise of MSRIM faculty but also inspires students to embark on their own research journeys.

ReArt: The Research Repository

ReArt is MSRIM’s internal archive dedicated to preserving, sharing, and celebrating the scholarly contributions of its faculty and students. Curated by the R&D Cell, this repository serves as a central hub for research publications, providing access to a diverse collection of academic works across disciplines.

Beyond showcasing the intellectual output of the MSRIM community, ReArt fosters a culture of academic transparency, collaboration, and recognition. It represents a commitment to institutional memory and promotes sustained engagement with research at all levels.

Youth Research Community (YRC)

The Youth Research Community (YRC) at MSRIM is dedicated to fostering a vibrant research culture among students across the Ramaiah Group of Institutions. This initiative creates a dynamic ecosystem where students and faculty collaborate to explore and address real-world challenges through interdisciplinary and cross-disciplinary research.

By encouraging scholarly inquiry and knowledge exchange, YRC empowers students to engage in meaningful research, contribute to innovative solutions, and develop critical thinking skills essential for academic and professional growth.