Anand .V has around 17 years of experience in software industry and academia. He worked for Comsat RSI (USA), Hughes Network Systems (USA), ACS Incorporated (USA) and Oracle India Private Limited (Bengaluru). He taught at CVR College of Engineering, Hyderabad. His teaching interests are business analytics and data science. His research interests are the development of analytics approaches, methods and metrics used in business domains.
V. Anand has around 17 years of experience in software industry and academia. He worked for Comsat RSI (USA), Hughes Network Systems (USA), ACS Incorporated (USA) and Oracle India Private Limited (Bengaluru). He taught at CVR College of Engineering, Hyderabad. His teaching interests are business analytics and data science. His research interests are the development of analytics approaches, methods and metrics used in business domains.
He received Ph.D. in management studies from University of Hyderabad and MBA from University of Maryland, College Park, USA. He has publications in ABDC and ABS journals. He also has several IEEE conference papers indexed by Scopus. He qualified in the UGC-NET in Management in 2022. He attended various FDPs conducted by IIM-B, NIT-K, BITS Pilani and IIIT-H. He is an executive alumnus of IIM-K.
He is reviewer for Journal of Business Analytics and Review of Marketing Science journals.
Ph.D., University of Hyderabad, India
MBA, University of Maryland, College Park, USA
MS, Southern Illinois University, Edwardsville, USA
BE, Andhra University, India
Business analytics, marketing analytics, GenAI in business
1. Anand, V., & Kumar, D.V.S. (2023). “Is brand identity aligned with brand image on Instagram ? An empirics-first investigation of the Indian brands.” Asia Pacific Journal of Information Systems, 33(3), pp. 768-791.
2. Anand, V., & Kumar, D. V. S. (2024). Brand personality management of Indian business schools on Twitter: a machine learning approach. International Journal of Internet Marketing and Advertising, 20(3-4), 311-338.
3. Vallabhajosula, A. & Daruri, V. (2024). Understanding the Incongruent Brand Personalities on Social Media: Evidence from Indian Brands. Review of Marketing Science, 22(1), 281-309.
Scopus-Indexed Conference Papers
1. V. Anand, D. V. Srinivas Kumar, “Impact of Bots and Suspicious Accounts on Online Brand Personality and Brand Sentiment”, ICETSIS, Applied Science University, Bahrain, January 28-29, 2024. Available in IEEE Xplore® Digital Library: https://ieeexplore.ieee.org/document/10459671
2. V. Anand, V. Mamidi, “Multiple Imputation of Missing Data in Marketing”, ICDABI, University of Bahrain, Oct 26-27, 2020. Available in IEEE Xplore® Digital Library: https://ieeexplore.ieee.org/document/9325602
3. V. Anand, “Analyzing the Effectiveness of Adjuvant Therapy for Colon Cancer using R Language”, CSITSS, R. V. College of Engineering, Bangalore, Dec 21-23, 2017. Available in IEEE Xplore® Digital Library: https://ieeexplore.ieee.org/document/8447605
4. V. Anand, Ch. Mallikarjuna Rao, “MongoDB and Oracle NoSQL: A Technical Critique for Design Decisions”. ICETETS Conference, Kings College, Thanjavur, Feb 2016. Available in IEEE Xplore® Digital Library: http://ieeexplore.ieee.org/document/7602984/
5. V. Anand, Dr. Suresh Chandra Satapathy, “Homomorphic Encryption for Secure Information Retrieval from the Public Cloud”. ICETETS Conference, Kings College, Thanjavur, Feb 2016. Available in IEEE Xplore® Digital Library: http://ieeexplore.ieee.org/document/7602988/
6. V. Anand, Dr. Ahmed Abdul Moiz Qyser, “Weighted Ranked Queries for Secure Search in Cost-Effective Clouds”. IEEE International Conference on Computing and Communication Technologies, Osmania University, Hyderabad, Dec 11-13, 2014. Available in IEEE Xplore® Digital Library: http://ieeexplore.ieee.org/document/7066718/
