Bus4Us Campaign

Name of the Event: Bus4us Fest

Theme of the event:  Positioning Buses as COOL mode of transport

Event Date: 30 January 2023 (Monday)

Time:   10:30 am to 1:00 pm

Venue:  Seminar Hall 1, Engineering Science Block (ESB)

RIM Student Coordinators:    Manohar, Abhijit Raj, Suraj, Shreyas, Manohar

Faculty Coordinator: Dr. Meghna Verma, Head, Centre for Sustainability, and      Prof. Yashaswini Murthy

Number of Participants: 350

About The Event

"Bus for Us" is a public transportation advocacy campaign aimed at promoting the use of buses and encouraging people to adopt sustainable travel habits. The campaign focuses on the objectives like

?    Improving public perception of bus travel - by highlighting the comfort, reliability, and affordability of bus services

?    Raising awareness of the environmental benefits of bus travel - such as reducing air pollution and reducing greenhouse gas emissions.

?    Encouraging the use of bus services - by promoting the convenience and accessibility of bus travel, and providing information about bus routes and schedules.

?    Engaging the community - through public events, social media, and other forms of outreach to raise awareness of the campaign and encourage participation.

The "Bus for Us" campaign is implemented through a variety of mediums, such as advertising, public relations, digital marketing, and community outreach programs. The goal of the campaign is to make bus travel more attractive and accessible to the public, and to encourage people to adopt sustainable travel habits that benefit both the environment and the local community. Launch of Bus4us has happened 30-1-2023 with a finest and entertaining flashmob to attract the students and grab their interest. Nearly 5 colleges collaborated in the inauguration to show their support and willingness to participate in multiple events conducted by Bus4us. 

Key Highlights:

Invited Guest:

 1.     Dr.MA Saleem, Additional Director General of Police and Special Commissioner of Police Traffic, Bangalore

2.     Smt. Zehera Naseem, IAS, Special Commissioner, Directorate of Urban Land Transport (DULT)

RIM Management

3. Shri B. S. Ramaprasad, Chief Executive, (E &GS), GEF

4. Dr. Manasa Nagabhushanam, Director - Academics, Research and Administration, RIM

Urban Works Institute

 Ms. Shreya Gadepalli, Founder & Managing Trustee, Urban Works Institute

Master of Ceremonies

Dr. Meghna Verma, Head, Centre for Sustainability

The launch also had presence of following primary stakeholders of Bus4Us campaign:  

1.     Sathya Sankaran, Bicycle Mayor Bangalore

2.     Prof. Ashish Verma, Convenor, IISc Sustainable Transport (IST) Lab

3.     Srinivas Alavilli, Head-Civic Participation-Jannagraha, Founder of Citizens for Bengalauru

4.     Sharath SR, Manager Operation B.PAC

Primary stakeholders of Bus4Us campaigns:  IISc, B-PAC, Janagraha, Cycle Mayor, Friends of BMTC

Supporting academic institutes:  Bus4Us Buzz Fest : RIT, RUAS, RCASC, Ramaiah College of Law, NITTE Meenakshi, Seshadripuram Educational Trust, MES Degree college, Maharani Lakshmi Ammanni College.