International Research Collaboration with the University of Groningen
From April to May 2024, we successfully concluded an international research project in collaboration with the University of Groningen, Netherlands. Four of our PGDM students participated in this six weeks initiative, working alongside University of Groningen students in Bangalore.
The cohort contributed to three diverse market-focused projects, including:
Market research for Heineken Beer
Waste management and sustainability practices.
This collaboration offered our students valuable global exposure, cross-cultural learning, and practical insights into real world industry challenges. It marks another significant step in strengthening our internationalisation efforts and applied research culture.
