Organized by: Department of Marketing and International Business
Venue: Ramaiah Institute of Management
DigiThon 2025 was a high-energy, hackathon organized by the Department of Marketing and International Business at Ramaiah Institute of Management on 27th March 2025. Spearheaded by Prof. Niharika Mishra (Chairperson, Department of Marketing & IB), and ably supported by Dr. Sankar and Dr. Jayaseelan, the event brought together students from 27 institutions across Bangalore, with exclusive participation from graduate-level students.
The event aimed to foster innovation, creativity, and business ideation through hands-on experiences in digital marketing and business strategy pitching. Over 50 teams registered through online and on-spot channels with almost 200 participants. The event featured 12 vibrant stalls covering food, fashion, and sponsor booths, attracting significant footfall throughout the day.
Promotional efforts included strategic use of social media, influencer marketing, and offline campaigns to maximize visibility and engagement. Sponsors such as Fastrack, Circle of Fifth’s Music Academy, and Monster added immense value and credibility to the event.
The core highlight of DigiThon was a three-round digital hackathon that tested participants’ skills in digital literacy, trend-driven content creation, and futuristic business ideation. Students navigated real-time challenges simulating real-world marketing scenarios in a highly competitive format.
The Chief Guest, Mr. Anirudh Sridharan (Co-Founder, HashFame), along with an esteemed panel of judges from the tech and creative industries, enriched the event with their insights and interactions.
DigiThon 2025 successfully created a platform for student collaboration, industry exposure leaving a lasting impression on all attendees and stakeholders.
https://drive.google.com/file/d/1E9NfMMZ1bNgB4MoaqciqdsnXOdiQAQYm/view?usp=drivesdk
