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Faculty

Prof. Niharika Mishra

Chairperson and Senior Assistant Professor, Dept. of Marketing and International Business
BIO

About The Faculty

Prof. Niharika Mishra, Chairperson – Marketing & IB at Ramaiah Institute of Management, is a dynamic academic leader with over 25 years of diverse experience in teaching, research, and industry. Concluded PhD in Sustainable Green Products, she is an ISB-certified expert in Digital Marketing & Analytics and holds an MBA in Marketing and HR. She has led high-impact consultancy projects with ITC Ltd and the oil & gas sector and renewable energy firms. A researcher with global recognition, she has played a key role in launching international immersion programs, driving institutional growth and shaping future-ready marketing professionals.

Area of Research

Sustainable Marketing and Renewable Energy, Digital Marketing, Consumer Behaviour, AI in Marketing, International Marketing

Awards and Recognitions

Recipient of National Scholarship Award 1995 by Ministry of Human Resource Development, Department of Education, Govt. of India, New Delhi on the merit of BA Examination.
Recipient of Third Bhavishya Jyoti Scholarship for Honours Diploma and Systems Management from NIIT.1994
Best Paper Award for Use of Farm Forestry Residues for Biomass Briquetting – Potential and Feasibility in the Indian Perspective, International Conference, Indian Institute of Forest Management (IIFM), Bhopal, 2021
Best Paper Award (Marketing Track) for International Conference (NLDICM 2023) on Challenges and Opportunities for Entrepreneurship and Business Growth, February 2023.

Publication