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%u00a9 R & D Cell 2025 M S Ramaiah Institute of Management Key Highlights of the Session:%u2022 Exploring Social Media's Role: The session examined how platforms like Twitter, Instagram, and YouTube influence audience expectations, movie promotions, and word-of-mouth marketing.%u2022 Consumer Behavior Patterns: Insights were shared on how trending topics, influencer reviews, and user-generated content impact consumer decisionmaking when it comes to movie-watching.%u2022 Data-Driven Insights: The talk presented quantitative and qualitative analysis on the correlation between social media buzz, audience engagement, and box office revenue.%u2022 Case Studies: Real-world examples were discussed, analyzing how specific movie campaigns leveraged social media engagement to drive success.%u2022 Interactive Discussion: The session concluded with an engaging Q&A where participants actively shared their perspectives, discussed research methodologies, and explored future research possibilities in digital marketing and consumer psychology.The session witnessed enthusiastic participation from faculty, students, and research scholars, fostering a vibrant exchange of ideas. It provided attendees with a new perspective on the intersection of media, technology, and consumer decision-making.We extend our sincere gratitude to Prof. (Dr.) Ranjith P V for delivering such an insightful session and to all participants for their active engagement.The Rethink initiative continues to serve as an excellent platform for fostering researchoriented discussions and promoting a culture of inquiry and academic collaboration. We look forward to more engaging sessions in the future.