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%u00a9 R & D Cell 2025 M S Ramaiah Institute of Management Date: 26th March 2025Venue: Lecture Hall 604Speaker: Prof. (Dr.) Ranjith P VTopic: Study of the Influence of Social Media on Consumer Behavior with Respect to Box Office Success of Movies (Working Paper)The R&D Cell of MSRIM successfully conducted the third session of ReThink on 26th March 2025. ReThink is a platform designed to encourage intellectual discussions, promote interdisciplinary research, and strengthen the research culture within the institution. This initiative continues to create opportunities for faculty, staff, and students to engage in meaningful research conversations and knowledge sharing.Overview of the Research TalkThe third session of Rethink %u2013 ThinkResearch Colloquy was successfully conducted on 26th March 2025, featuring a research talk by Prof. (Dr.) Ranjith P V on the influence of social media on consumer behavior in determining the box office success of movies. The session provided a deep dive into the evolving role of digital platforms in shaping audience perceptions, influencing movie choices, and ultimately impacting revenue generation in the film industry.