PGPDM

In today’s fast-paced business environment, corporations require their employees to possess advanced management skills to stay ahead of the competition. The Post Graduate Program in Management for Working Professionals is designed to equip working professionals with the latest management practices and specialized knowledge to achieve their career goals. The program offers flexibility, an industry-relevant curriculum, and an opportunity to network with other professionals. It is an ideal program for those who want to advance their career and gain a competitive edge in the market.

Learning Digital marketing is not an option anymore.

Digital marketing has become an essential part of the modern business landscape. With the rise of technology and the internet, businesses of all sizes and industries must maintain a strong online presence to remain competitive. As a result, there is a growing demand for professionals who can create and implement effective digital marketing strategies.

Program Overview

One of the primary benefits of a digital marketing course at MSRIM is that it provides a comprehensive overview of the different areas of digital marketing. By gaining a broad understanding of topics, individuals can develop well-rounded skills and choose a specialization that aligns with their interests and career goals.

An online digital marketing course at MSRIM can provide individuals with the skills and knowledge needed to succeed in this rapidly-evolving field. Whether you want to start a career in digital marketing or enhance your existing skills, a digital marketing course can help you achieve your goals. This course at MSRIM provides hands-on experience and practical skills. Digital marketing courses at MSRIM offer opportunities to work on real-world projects or simulations, allowing individuals to apply what they have learned in a realistic setting.Additionally, digital marketing courses include interactive learning activities such as quizzes, case studies, and discussions, which can help individuals reinforce their knowledge and develop critical thinking skills.

The digital marketing courses at MSRIM are highly flexible and
accessible. Many courses are offered in a hybrid mode (online and offline), making it easy for individuals to fit their studies around their existing commitments. Online courses are also often self-paced, allowing individuals to learn at their speed and review course materials as needed.

Lastly, a digital marketing course at MSRIM provides individuals with valuable networking opportunities. Many courses include a community or forum where individuals can connect with other learners, share ideas, and collaborate on projects. Additionally, some courses offer access to industry professionals or guest speakers who can provide insights and advice on succeeding in the digital marketing field.

The digital marketing course at MSRIM provides individuals with a comprehensive understanding of the different areas of digital marketing, as well as hands-on experience, practical skills, flexibility, and networking opportunities. By completing a digital marketing course, individuals can gain the skills and knowledge needed to succeed in this exciting and rapidly-evolving field.

Program Objectives

Develop a comprehensive understanding of the digital marketing landscape, including current trends and best practices and how they can be applied to achieve business objectives.
Learn how to develop and implement effective digital marketing strategies that align with business goals and maximise ROI.
Gain hands-on experience using various digital marketing tools and platforms.
Understand how to analyse data and use metrics to measure the success of digital marketing campaigns and make data-driven decisions to optimise future campaigns.
Learn how to integrate digital marketing into broader marketing and communication strategies and collaborate effectively with other teams and stakeholders to achieve organizational objectives.

Program Highlights

100+ Pre-Recorded Videos For Self-paced Learning from top ISB Faculty
20+ Assignments & Quizzes
20+ Digital Marketing tools
10+ Demos and Walk-throughs
10+ Industry Certifications
10+ Case Studies
10+ Sessions with Industry Practitioners (online + offline)
1 Live Capstone Project

Value Proposition

Taught by a team of data pro
Gain a start-to-finish perspective of the strategy and implementation required to become a professional digital marketer.
Increase ROI, customer lifetime value, and firm profitability while aligning with business goals.
Gain hands-on experience in essential digital marketing skills, including SEO, SEM, social media, email marketing, and display ads.
“Plan and implement search engine and social media
campaigns in simulation environments.
Learn how to optimize your growth marketing and customer acquisition strategies using metrics such as conversion optimization, A/B tests, attribution, and experimentation.
Maximise reach, engagement and conversions with optimised paid campaigns.
Measure, analyse and optimise campaigns using in-demand metrics and best practices.
Develop high-impact advertising strategies on social media using content that you will plan, create, and promote.
Build frameworks for the successful planning and execution of campaign strategies.
fessionals from KPMG in India.
A carefully crafted approach provides students with a thorough understanding of business cases in the organizational context..
A completely hands-on training approach using real-life case scenarios from organizations.

Value Proposition

This immersive 26-week online program provides a comprehensive overview of digital marketing, in-demand tools, and an up-to-date skill set to stay ahead of your peers. Now is the perfect time to learn the skills that provide the most significant commercial impact for businesses.

This program is for you if you:

Want to learn integrated digital marketing strategies and best practices to boost reach & get more ROI from their campaigns.
Want to make a comeback after a career break to enhance their knowledge and skills by learning the latest digital marketing strategies.
Are seeking to understand how digital marketing strategies can improve marketing outcomes and lead to business expansion.

Marketing in a Digital Era

Definition, Growth & Benefits of Digital Marketing.
Traditional Marketing and Digital Marketing.
The AIDA model and how it has transformed in the digital era.
The 4Ps of marketing and their transformation in the digital space.
Utilising digital opportunities to create value.

Strategic Brand Communication

Fundamentals of Branding.
Brand Engagement Strategy.
Marketing Communications.
Communications in the Digital Era.

Customer-Centric Marketing

Understand the digital customers’ situations, perceptions, and expectations.
How customer behaviour is different in the digital domains?
Easy access to information and decision making.
Training an organization to collectively focus on the customer.
Customer focus at every digital touch point.

Search Engine Optimisation

What is SEO
How does a search engine work.
The concept of Search Engine Results Pages (SERP).
On- page/ Off- page SEO.
Backlinks and reputation-building.
PageRank, Domain Authority, Page Authority.

Search Ads

Understand the digital customers’ situations, perceptions, and expectations.
How is customer behavior different in digital domains?
Easy access to information and decision making.
Training an organisation to focus collectively on the customer.
Customer focus at every digital touch point.

Display Ads

Evolution of Online Display advertising.
Demand Side Platform, Supply Side Platform, Data Management Platform.
Concept of Google Display Network (GDN).
Keywords, Topics, Interests, and Demographics for Display Campaign Targeting.
Planning and Budgeting for Google Ads Display Campaign.
Bidding Strategies for Display Campaigns (PPM/CPM/ vCPM).
Video Campaign using YouTube Channel.

Mobile Marketing

Difference between website, responsive website, mobile website, mobile app.
Crafting mobile strategy.
SMS marketing, Use of QR and Proximity marketing.
Delivering digital ads on mobile devices.

Email Marketing

Targeting: Audience with “intent to purchase”
List / Database nurturing in email marketing
Dynamic email marketing
Spam, CASL
How ethical marketers manage email
Permission marketing

Social Media Marketing

Various types of social media platforms and their usage.
Social media post reach algorithm.
Targeting and bidding on social media.
Different audience types on social media.
Introduction, benefits of influencer marketing.
Types of influencers; identifying right influencers.
Content creation and amplification.
Measurement and analysis of effectiveness.
How social listening impacts business.
Software tools for listening.

Digital Campaign Planning

Defining target audience and audience persona, identification of needs.
Identifying and profiling competitors based on different attributes.
Creation of communications.
Distribution of communications through paid, owned & earned media.
Launching an effective digital marketing campaign and post-campaign analysis.
Examples of successful strategy planning and execution from India and global markets.

Content Marketing

Designing a content strategy.
Understanding and drafting engaging content.
Driving marketer-generated content; user-generated content.

Web Analytics

Defining campaign metrics.
Setting up the Google Analytics account.
Analysing Google Ads campaigns.
Defining conversions and conversion Tracking.

Live Capstone Project

Designing a content strategy.
Understanding and drafting engaging content.
Driving marketer-generated content; user-generated content.

This course is aimed at working professionals with 3+ years of experience who have graduated with any degree or equivalent with at least 50% aggregate and looking to advance their career rapidly through highly coveted knowledge and skills in Digital Marketing

Digital Newbies:

If you want to enter the Digital Marketing Industry, we will train you as no other Institute will. But, you won’t just learn the basics. By the time we’re done with you, you will have planned and executed campaigns, managing budgets and costs and optimised campaigns yourself

Client-side Digital Marketers:

If you’re working for a brand/company and are fighting for better ROI and managing your agency, strategies and tricks will be taught to improve your campaign ROI.

Entrepreneurs/Start-ups/Small Business owners:

We’ll teach you how to leverage digital marketing to reduce your marketing costs, attract more customers, and sell online.

Representative roles and industries that can benefit include:

Digital Transformation Officer, Marketing Communication Manager, Chief Marketing Officer, Digital Marketing Manager, Social Media Marketer, Digital Marketing Analyst, Digital Experience Manager, Content Writer, SEO Specialist, Email Marketing Specialist, Sales Manager, and Lead Generation Manager. Graduates looking to make a career in digital marketing.

The all-inclusive program charge for this course is Rs 60,000/-

Registration Fee – Rs. 20,000/-
First Instalment Fee before classes commence – Rs. 40,000/-

Program Schedule

The PGPDM course is scheduled to commence in Sep 2023 and will be a comprehensive 6 month weekend training program.

Saturdays : Offline, MSRIM Campus (10am to 1pm)

Monday to Friday : Online, Self-paced videos (1 hr minimum)

Award of Certificates

Upon successful completion of the program, MSRIM will grant a verified digital certificate of completion to participants. Participants will be assessed across at least eight content areas culminating in the capstone project to earn the certificate of completion.