Prof. Niharika Mishra is an Assistant Professor in the Dept. of Marketing and IB at RIM since 2013. She is pursuing her PhD in Sustainable Marketing and Renewable Energy from VTU Belagavi. She has over 22 years of teaching and 7 years of research experience. She has been the Principal Investigator for Consultancy Project “Best Distribution Strategy in Institutional Business” for ITC Ltd.
Her recent research works are on Sustainable Marketing, Renewable Energy, Digital Marketing, Artificial Intelligence in Marketing and Consumer Behaviour. She has published research papers in international peer reviewed journals including Scopus indexed journals and UGC listed and presented her papers at several reputed national and international conferences.
