Prof. Ranjith P. V. is a professor in the Department of Operations and Supply Chain Management at M.S. Ramaiah Institute of Management. He has over 23 years of teaching experience and one year of industry experience. He teaches courses such as Consumer Behavior, Quantitative Models of Marketing, Service Quality, Operations Management, Supply Chain Management, Supply Chain Analytics, and Marketing Metrics. Prof. Ranjith has published research papers in the areas of Supply Chain, Consumer Behavior, and Service Quality. He has been a keynote speaker at international conferences and is actively involved in guiding international student research activities. He holds a Ph.D. in Management, is qualified with NET, and has an MBA in Marketing and Operations. ❖ Education, area of research, affiliation,…..all the fields below has to change font size and alignment.