PGPDM (Post Graduate Program in Digital Marketing )

In today's fast-paced business environment, corporations require their employees to possess advanced management skills to stay ahead of the competition. The Post Graduate Program in Management for Working Professionals is designed to equip working professionals with the latest management practices and specialized knowledge to achieve their career goals. The program offers flexibility, an industry-relevant curriculum, and an opportunity to network with other professionals. It is an ideal program for those who want to advance their career and gain a competitive edge in the market.

Overview of Executive Education

Learning Digital marketing is not an option anymore.

Digital marketing has become an essential part of the modern business landscape. With the rise of technology and the internet, businesses of all sizes and industries must have a strong online presence to stay competitive. As a result, there is a growing demand for professionals who can create and implement effective digital marketing strategies.

Program Overview

In the ever-evolving landscape of business and communication, Digital Marketing has emerged as a rapidly growing field of interest. This comprehensive digital marketing program is designed to equip participants with a holistic understanding of the dynamic nature of digital marketing. Commencing with an exploration of the evolution and key concepts, participants delve into essential strategies, laws, and guidelines governing the digital landscape.

The program unfolds across various modules, delving into specifics such as Search Engine Optimization (SEO), Digital Display and Video Advertising, Google Marketing Platform (GMP) &Analytics, Social Media Marketing, Mobile Marketing, Email Marketing, Video/Content Marketing, and essential Al tools including ChatGPT. Each module incorporates practical projects, ensuring hands-on application of acquired knowledge.

The curriculum is enriched by valuable certifications from HubSpot and Google, as well as soft skills development through mock interviews and freelancing insights. The inclusion of a capstone project empowers students to synthesize their learning and apply it to an industry-standard project. This program aims not only to provide theoretical knowledge but also to instil practical skills and certifications that enhance participants' readiness for a dynamic career in digital marketing.

The goal is to equip students with a deep understanding of digital marketing, blending theory with hands-on projects and certifications. Our aim is to foster skilled professionals ready to excel in the dynamic digital marketing landscape.

One of the primary benefits of a digital marketing course at MSRIM is that it provides a comprehensive overview of the different areas of digital marketing. By gaining a broad understanding of topics, individuals can develop a well-rounded skill set and choose a specialisation that aligns with their interests and career goals.

Program Highlights

Holistic Learning Journey: A comprehensive exploration of digital marketing from its historical roots to advanced Al tools, ensuring a well-rounded understanding.

Specialized Modules: In-depth modules on SEO, Social Media Marketing, Email Marketing, Video/ Content Marketing, and more, providing expertise in key digital domains.

Capstone Project: Acumination of the learning journey, enabling students to showcase their skills through an industry-standard project.

Soft Skills Development: Mock interviews, corporate insights, and an introduction to freelancing provide a holistic approach, enhancing participants' professional readiness.

Practical Application: Emphasis on hands-on projects in each module, allowing students to apply theoretical knowledge to real-world scenarios.

Certifications: HubSpot and Google certification validate proficiency in SEO, Social Media Marketing, and Email Marketing, enhancing participants' market value.

Al Integration: Exploration of ChatGPT and essential Al tools, equipping participants with knowledge on cutting-edge technologies in digital marketing.

Responsive Curriculum: Adapted to the dynamic digital landscape, ensuring relevance to current industry trends and technologies.

Goal-Oriented: Clearly defined learning objectives and a goal-oriented structure ensure participants develop a mastery of digital marketing strategies and tools.

Industry Expertise: Guest lectures by industry professionals like Akshhar Peerbhoyy and Prof. Prashanth Shenoy offer valuable insights and practical perspectives.

This program is for you if you

Want to learn integrated digital marketing strategies and best practices to boost reach & get more ROI from their campaigns.

Want to make a comeback after a career break to enhance their knowledge and skills by learning the latest digital marketing strategies.

Are seeking to understand how digital marketing strategies can improve marketing outcomes and lead to business expansion.

Certifications

Engage in HubSpot and Google certification sessions to validate expertise in SEO, Social Media Marketing, and Email Marketing.

Soft Skills and Additional Lectures:

Participate in mock interviews and corporate training sessions. >Gain insights into freelancing opportunities and industry overviews.